WE BUILD TOMORROW :: HYUNDAI E&C

Challenge

HDEC strenuously rise to new challenges and makes inroads into new markets with active willingness.

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With the cutting-edge technology beyond our time HDEC will create space to meet tomorrow’s demands.

Introduction
Overseas
Skyscrapers
Environmentally
Friendly Architecture
Reinforce Integrated
Management Capabilities
Housing Works

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Architecture in the 21st century reflects the technological harmony between the present and the future, in which information and communications technologies (such as cell phones and the wireless Internet), ergonomic architectural structures, user-oriented open spaces, conveniently-designed automation systems, and pleasingly artistic designs all merge.

In addition, the construction industry is committed to building structures that mirror the global demand for low-carbon, “green” growth.

Over the past sixty years or so, Hyundai E&C has amassed a wealth of experience from a host of dome-stic and overseas construction projects, including office buildings, medical facilities, hotels, and resorts, always leading the pack in creating future-oriented spaces by deploying its differentiated technologies.

One such landmark structure, the 69-storey Mok-Dong Hyundai Hyperion-I, completed in 2003, was designed using the Hyundai Architectural Structure Design System (HASS), which predetermines the stability and economic efficiency of buildings. Never before seen or used in Korea, HASS provided a new milestone for the country’s “intelligent building” sector.

In the field of high-rises, we are currently building the 151 Incheon Tower. At 570 meters, it will be the second-tallest such structure in the world (and the tallest in Northeastern Asia) and serve as a represent-ative landmark for Korea. We are committed to building imaginative, ultramodern spaces in which people, infor-mation, the environment, and technology form a har-monious whole.

The Division will concentrate its efforts on winning orders for high-quality projects that will add to the company’s profitability and technological expertise.

This will be achieved by leveraging the experience and abilities that it has amassed with its enviable track record. In addition, it will secure future growth engines by continuously developing new business areas and by specializing in such areas as hotels, hospitals, large-scale exhibition centers, and upscale residential complexes requiring high-level technologies.

The Division is also planning to re-enter the Middle Eastern market in 2010, and will advance into South America and Northern Africa by 2015.

Building skyscrapers, the preeminent “stars” of the construction industry, provides Hyundai E&C with an opportunity to make its highlevel technologies known to the world, and strengthens its ability to win new orders.

The Division has augmented its technological acumen by building a number of landmark skyscrapers both at home and abroad. This includes the construction of the 165-meter-high One Shentonway condominium complex in Singapore in 2007 and the 270-meterhigh Bitexco Financial Center in Vietnam in 2009, both of which led to world-wide acclaim for its technological abilities.

The Incheon 151 Tower, which it will complete in 2015, will be the second-highest building in the world, standing 610 meters above the ground and boasting 151 stories.

Environmentally friendly architecture is a new growth engine and core business area that will enable the construction industry to take another dramatic leap forward.

The Division has proven its leadership in this field by obtaining a “Green Mark,” an environmentally friendly certification, for all its work sites in Singapore. It also won the highest possible rating for the Asan Institute of Policy Studies site at the “Green Building” certification audits conducted by the city of Seoul.

Meanwhile, the Division is developing innovative tech-nologies for use at all its work-sites, professionalizing its human resources, and building relevant infrastructures. These actions will allow it to take the lead in the field of environmentally friendly “green” growth, both by active-ly deploying eco-friendly technologies in cooperation with leading clients at home and abroad and by con-centrating on the development of independent tech-nologies.

The Division is committed to reinforcing its integrated management capabilities, diversifying its business operations, and securing core technologies.

The integrated management of our planning, engi-neering, and construction businesses is especially impor-tant in light of the ongoing trend toward crossover operations in the construction industry. We have been widely praised for our planning and management abilities, winning many large-scale public turnkey projects both in Korea and abroad.

In addition to continuing with our strategy of fostering employees with specialized training and abilities, we will focus on EPC (engineering, procure-ment, and construction) projects by continuously add-ing to our technological infrastructures.

This includes the Hyundai Project Management System, or H-PMS (PMIS system), which enables the management of processes, costs, and resources in “real time.”

By retaining its position as a construction powerhouse, the company is confident that it will become a No. 1 builder in Korea by 2015.

The Hillstate apartment brand, which Hyundai E&C launched at the end of 2006, has already received numerous accolades. These include a “Korea Public Design Award” in 2009 from the Ministry of Culture, Sports, and Tourism (an exceptional honor for a private-ly invested company); “Korea’s most representative apartment houses” awards from 2007 on (including grand prizes in 2007 and 2008); a “Most Livable Apartment Contest” award in 2009; “Korea Architectural Culture Awards” in 2008 and 2009 (including the Presidential Award in 2008); and “Hankyung Residential Culture Awards” in 2008 and 2009. We also received the iF Product Design Award in Germany and many certificates from “Good Design in Korea” in recognition of our design management, environmentally friendly design capabilities, and outstanding artistry.

Lately, the Korean housing market has been marked by a series of rapid changes, including an expansion of the housing supply ratio, alterations in both population and household structures, and increases in privately-led, large-scale, mixed-use developments.

In order to cope with these trends and overcome limits to market growth, the Division plans to enter into promising new business fields. It will also incorporate environmentally friendly, “green” growth into its Hillstate apartment operations. More specifically, it plans to introduce environmentally friendly housing products by utilizing new and renewable energy and developing a wide range of “green” technologies.

New and renewable energy use and energy savings are more important than ever these days, and low-carbon, “green growth” methods of coping with rising oil prices and climate change are emerging everywhere as promising new growth engines. In line with this trend, the Division has committed itself to the develop-ment and application of new and innovative “green” technologies.