■ Hyundai &C officially launched its generative AI-powered pre-sales consulting service at Hillstate Yangsan The Sky on Friday, June 19

■ Moving beyond scripted chatbots, the ChatGPT-powered system delivers real-time, 24/7 conversations in natural language

■ 3 phase roadmap unveiled: Expanding AI services from pre-move-in consultation to post-move-in home life support and private concierge

Image of Hyundai E&C's “Generative AI-powered Pre-sales Consulting” Service

Hyundai E&C is accelerating the development of next-generation smart homes tailored to the era of hyper-personalization through generative AI-powered digital residential solutions.

Hyundai E&C announced on Friday the 19th that it will officially launch its “Generative AI-powered Pre-sales Consulting” service, starting with Hillstate Yangsan The Sky, where new sales of units have begun. Unlike the scenario-based chatbots traditionally used in the construction industry, the service was developed using ChatGPT, a generative AI technology, and is designed to respond naturally in everyday language without restrictions on the types of questions users can ask.

In addition, frequently changing real estate laws and subscription policies are reflected in the system immediately, enhancing the reliability of its responses. The service also provides real-time calculations for even complex and detailed housing subscription eligibility score.  Hyundai E&C developed the service in-house, it can be applied across a wide range of online channels operated by the company, from offline model homes to its website and the integrated my HILLS and my THE H platforms, enabling 24-hour consultation anytime, anywhere.

Another noteworthy feature is that the same service is available across all Hyundai E&C sites. Last year, Hyundai E&C became the first company in Korea's construction industry to introduce a voice-recognition AI consulting service at a show house, delivering a differentiated customer experience. It has also applied its AI consultation service at numerous sales sites - including “Hillstate Dunsan” and “Hillstate Seonam Lake Park” - following an extensive verification period.

Along with this launch, Hyundai E&C has also unveiled its AI Living Innovation Roadmap. This roadmap, which covers the entire residential experience - from pre-move-in sales consultations to post-move-in lifestyle convenience - through generative AI solutions, includes: ▲a “Generative AI-powered Pre-sales Consulting” that resolves inquiries regarding pre-sales and housing subscriptions in real time ▲an “AI Home Life Service,” which maximizes the control and convenience of living spaces by integrating with Hyundai E&C’s proprietary integrated platform app ▲a “Hyper-Personalized Assistant Service,” which links with various concierge services based on lifestyle data accumulated after move-in. Once the AI system is fully optimized, residents will be able to access personalized services tailored to their individual lifestyles through an integrated online platform, including ▲complaint handling ▲apartment management ▲energy management ▲mobility services ▲subscription-based home services and ▲curated leisure activities.

A Hyundai E&C representative stated, “The launch of this generative AI-powered pre-sales consulting is not merely the introduction of a guidance system, but the first step toward the future of AI-driven residential living that Hyundai E&C will lead,” adding, “While many construction companies are currently utilizing AI technology as a functional trend by integrating it with resident apps or home network services, Hyundai E&C will lead the way in providing hyper-personalized services closely aligned with residents’ lifestyles through a unique digital residential culture where space, technology, and services are organically combined.”

Meanwhile, Hyundai E&C has introduced a variety of specialized AI-powered services, including medical solutions for the All Life Care House, mobility solutions such as demand-responsive transportation (DRT) driverless shuttles, and art solutions linked to “Seoul Auction Intelligence (SAI).” Moving forward, Hyundai E&C plans to expand its technology-driven, resident-tailored care in line with its mid- to long-term AI roadmap to deliver a differentiated residential experience and enhance customer satisfaction.