■ Collaborates with premium tea brand DELPHIC to capture the seasonal vibe within the company’s premium residential complexes

■ Embodies THE H’s high-end residential culture and lifestyle curation in a single cup of tea

■ Rolls out promotional campaign incorporating the five senses focusing on signature scents and sounds, expanding the brand philosophy into a sensory experience

Hyundai E&C's 'THE H Four Seasons: SPRING & SUMMER' signature tea

Hyundai E&C is conveying the unique distinction and freedom associated with daily living at its high-end residential brand, "THE H," through the launch of a signature tea.

Hyundai E&C announced on Friday, July 10, that it has launched a unique signature tea set, "THE H Four Seasons: SPRING & SUMMER," in collaboration with the premium tea brand DELPHIC.

DELPHIC is a premium tea brand that blends tea, art, and lifestyle. By creatively blending high-quality ingredients carefully selected from around the globe in a signature tea line, DELPHIC is setting a new standard for tea culture in Korea and expanding sensory brand experiences.

Through this signature tea, Hyundai E&C has distilled the beauty and tranquility of the four seasons experienced within THE H residential complexes into a single cup. As tea culture, which blends healthy living and mental repose, is regaining the spotlight among the younger generation, this launch of a signature tea line is expected to expand THE H’s distinctive brand experience and creative aesthetics to a greater variety of customer touchpoints.

The newly introduced signature tea captures the ambiance of spring and summer enjoyed within the beautiful landscaping of THE H complexes through sight, taste, and scent. "THE H Four Seasons: SPRING" is a blended tea developed around the theme of spring flowers blooming in the complex garden under warm sunlight. It features a base of subtle, soothing chamomile, delicately infused with a sweet, exotic lychee aroma. As the colors of the ingredients bloom and harmonize in the cup, the tea evokes the sensation of strolling through THE H’s secluded gardens.

"THE H Four Seasons: SUMMER" is inspired by the motif of a refreshing respite enjoyed at water features and tea houses within the complex on hot summer days. By blending zesty, fresh lemongrass with cool peppermint menthol, it delivers a crisp, refreshing sensation akin to discovering a tranquil oasis in the middle of a bustling city. It is also specially infused to offer a uniquely attractive flavor profile when cold-brewed.

A Hyundai E&C official noted, “THE H Four Seasons: SPRING & SUMMER is a signature product designed to evoke the sensations of the seasons and daily living at THE H through the five senses." The official added, "Through collaborations with brands in diverse fields, we will expand our customer experience marketing efforts to convey THE H’s unique high-end lifestyle through sensorial experiences."

Hyundai E&C also plans to offer "THE H Four Seasons: SPRING & SUMMER" as a premium welcome tea for VIP customers visiting THE H Gallery and model houses, and will also make it available for purchase on the "my THE H" resident platform app.