THE H, Korea’s most upscale apartment brand, is revealed
THE H, Korea’s first premium housing brand, has been made public. THE H HONORHILLS is revealed for the first time since the launch of the brand. The premium apartment complex, which Gaepo Jugong Complex 3 was reconstructed into, consists of 23 apartment buildings of three basement levels and 33 floors above ground featuring a total of 1,320 units. THE H symbolizes one and only perfect premium lifestyle in pursuit of “perfect housing with scarcity value” by building on a special brand identity of “perfection.” In order to realize upscale residential life, THE H aims to provide high-end living spaces. In this sense, it not only suggests strict product standards but also provides residential services including warranty programs and mobile applications exclusively designed for residents.
As expectations about the brand quality are high, THE H HONORHILLS, the first apartment complex of THE H brand, has been unveiled. It comes to such expectations through conveying differentiated value of THE H: The newly released premium apartment complex boasts of the biggest integrated community facility in Gangnam area, the district south of the Han River; the first terraced apartment complex in downtown Gangnam; individual units where their residents can enjoy both park views and privacy; the highest sky lounge of apartment buildings around the neighborhood; and topnotch landscape and living environment within the apartment complex suggestive of a modern art museum.
On top of this, THE H HONORHILLS complex is decorated with artworks and sculptures of renowned domestic and global artists, granting its residents and visitors a special experience like strolling in an outdoor museum. The complex is divided into a sports zone, a party zone and an educational zone with the Heritage Garden at the center, which is considered the single largest community facility among apartment complexes in Gangnam area. THE H HONORHILLS also delivers the best value tailored to lifestyles of individual residents by offering an indoor golf driving range, a fitness center and a library cafe.
The terraced apartment building of eight households offers pleasant spaciousness and openness which upscale villas usually have, while the use of six-meter high pilotis built in the general apartment buildings allows wind to flow without obstruction. Residents living in the terraced apartment units can enjoy the spectacular landscape of the apartment complex at their eye level, and over 90 percent of them have scenery of Gaepo Park or Daemosan. The vacuum glazing method was utilized in building windows and doors of living rooms, giving a wider view of dense green views. In addition, 240-milimeter thick slabs were used to minimize noise from activities in upper living spaces, leading to the establishment of a new standard for apartment construction since such thick slabs are currenlty adopted in most of reconstruction apartment projects conducted in the Gangnam area.
Hyundai E&C will add value of scarcity and high classness to THE H and its surrounding neighborhoods by applying product elements conveying “first,” “most” and “one and only” qualities. THE H brand is highly expected to create higher-class residential spaces built based on its philosophy toward perfect housing.